Spinergy, an industry leader in content delivery and media production services, recently opened their NYC office at Joynture after decades of success in Rochester, NY.
“Client demand for creative content delivery services in the New York City area has grown considerably,” said President and CEO Brian Axtman. “Opening the new office allows us to serve those needs while seeking new business to spur strategic growth.”
Founded in 1983, Spinergy specializes in disc duplication, printing, packaging and fulfillment services. When it began, Spinergy was known as GR Associates and provided packaging materials and support to the software industry. The firm took the name Spinergy in 2002 to better reflect the company’s expanded focus.
Spinergy has far outgrown its initial goals and currently services clients in the health care, software development, publishing, education and musical fields amongst others. “Continued growth of the company first led to the addition of assembly, warehousing, and distribution services,” according to the company’s website.
“Spinergy made its names in content delivery through physical media and related product distribution,” said Brian Axtman. “Content delivery methods are always evolving for businesses and consumers. Those needs drive us to develop and deploy new ways of creating and monetizing that content for our clients.”
Through a bout of new branding last September, including an updated logo and a fresh brand promise, Spinergy further distinguished itself from the competition. The new logo recognizes Spinergy’s previous brand identity while modernizing it to reflect its position in an evolving digital industry. Additionally, the new tag line “Your Content. Delivered.” better conveys Spinergy’s value proposition to clients as a leader in creative content development and distribution. In addition to creating custom labels and promotional collateral for companies, Spinergy now also provides unique products such as cardboard business cards that fold into usable flash drives.
Spinergy announced plans in early last November to expand into New York City and hire an additional team to further their growth. The company opened up a satellite office with Joynture mid-November and “hired a new full-time sales support representative who is responsible for managing the Wall Street office, supporting the Rochester-based sales team and developing new business opportunities.” Spinergy’s Joynture office serves as a regional hub for additional sales growth in the Tri-State area and is equipped with media production, printing and packaging capabilities.
Through constant self-awareness, occasional revaluation and persistent ambition, Spinergy works hard to ensure that it remains at the top of the media distribution game. To learn more about Spinergy’s individual triumphs, visit their company blog or talk to Spinergy NYC representative, Terrence Williams.